Vera Bradley Foundation 2014 Actual

Signature Events
Revenue* $1,175,905
Expenses $(232,946)
Net $942,959*
Tickled Pink- A Gathering of Girlfriends
Revenue $94,196
Expenses $(36,423)
Net $57,773
Third-Party Partner Events
Events and sales promotions hosted by Vera Bradley retailers and other partners
Revenue $320,842
Expenses $(23,610)
Net $297,232
Individual and Direct Contributions
General Donations $840,078
Outlet Sale Donations $38,214
Other Revenue $42,465
Total Revenue $920,757
Expenses $(86,433)
Net $834,325
Vera Bradley Corporate Support
Classic Sponsorship $130,000
General Donations $865,530
Net $995,530
Total Vera Bradley Foundation Net Income $3,127,819

*Classic Net of $942,959 does not include Vera Bradley Corporate Sponsorship of $130,000


About Us

Fun, creative, beautiful and full of life, Mary Sloan was one of the first Vera Bradley sales representatives and a mother to two daughters and a son. She was a longtime friend to Vera Bradley Co-founders Barbara Bradley Baekgaard and Patricia Miller. Mary's vibrant life was cut short by breast cancer in the early 1990s.

In response, in 1993, Barbara and Patricia committed to funding breast cancer research through a portion of Vera Bradley’s profits. They established the Vera Bradley Foundation for Breast Cancer in 1998 to provide a structure for their efforts and to raise additional funds.

Today, the Foundation’s mission is woven into the fabric of Vera Bradley and is part of the company culture. And, the best part is that our employees, business partners, customers and the friends who share our purpose are as passionate about finding an end to breast cancer as we are.

Strength in Numbers

81 cents of every dollar donated to the Foundation goes to breast cancer research. Since 1993, Vera Bradley has supported breast cancer research through generous contributions to the Foundation. In addition, the Foundation team is housed inside Vera Bradley headquarters. The company underwrites the majority of Foundation operating costs.

2018 Financial Overview

Board of Directors

Barbara Bradley Baekgaard
Sue Britton
John Brooks
Kathy Callen
Ruth Cook
Julie Inskeep
Matt McGee
Elizabeth Miller
Patricia R. Miller
P. Michael Miller
Jill Nichols