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Vera Bradley Foundation for Breast Cancer Takes to the East Coast

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Fort Wayne, Indiana (September 22, 2008) — A special 10-day event to raise funds and awareness for breast cancer research kicks off September 19 as Vera Bradley Foundation for Breast Cancer Development Ambassador Heidi Floyd travels to seven cites across the Mid-Atlantic. Heidi’s goal is to share her story with as many people as possible and inspire everyone who crosses her path to believe in hope for a future without breast cancer. The research funded in part by the Vera Bradley Foundation for Breast Cancer helped save her life and the life of her son. (Heidi went through chemotherapy while she was pregnant). The “Hope Trail” will feature luncheons, in-store events and even a 5K walk/run.

“Each city on the Hope Trail will be unique in what it offers,” says Executive Director of the Vera Bradley Foundation for Breast Cancer Catherine Hill. “All of the people behind every event are donating time, energy and funds to make the Mid-Atlantic portion of the Hope Trail a truly spectacular event.”

Proceeds from each event will go towards the Foundation’s current $10 million pledge to the Breast Cancer research team at the world-renowned Indiana University Simon Cancer Center in Indianapolis.

September 19 Salem Creek, Winston-Salem, North Carolina

OPEN TO THE PUBLIC (Raffles, sweets and in-store treats)
Local cancer services will be in attendance to answer questions.
In-store event 1 - 5 pm
694 Hanes Mall Boulevard
Winston-Salem, NC 27103
Call Kay for more details.
(336) 760-1717

September 20 Ballantyne, Charlotte, North Carolina

OPEN TO THE PUBLIC (Benefit luncheon in a beautiful setting)
Ticket cost $100
Bring your friends to this wonderful resort for a fun luncheon for a great cause!
10000 Ballantyne Commons Parkway
Charlotte, NC 28277
(704) 248-4000

September 23 Steger Creek, Roanoke, Virginia

OPEN TO THE PUBLIC
Luncheon 12 - 3 pm
4361 Starkey Road
Roanoke, VA 24018
Call Cathy or Sylvia for more details.
(540) 774-0004

September 24 Steger Creek, Forest, Virginia

OPEN TO THE PUBLIC
Luncheon 12 - 3 pm
16890 Forest Road
Forest, VA 24551
Call Abbey or Sandra for more details.
(434) 525-9355

September 25 Saxon Shoes, Richmond, Virginia

OPEN TO THE PUBLIC
In-store event 5 - 8 pm
11800 W. Broad Street
Richmond, VA 23233
Call Gary Weiner for more details.
(804) 285-3473

September 26 The Lemon Drop What Not Shop, Prince Frederick, Maryland

OPEN TO THE PUBLIC (Dinner, dancing and raffles)
Ticket cost to be determined.
Dinner 6 - 9 pm
Jefferson Patterson Park & Museum
10515 Mackall Road
St. Leonard, MD 20685
Call Jorgina for more details.
(410) 535-3376

September 27 Annapolis, Maryland

OPEN TO THE PUBLIC
5K walk/run, general donations accepted
Start and finish at the intersection of B & A trail and Jones Station Road West
Call Kate for more details.
(410) 647-1643

For more information on the Vera Bradley Foundation for Breast Cancer or the Hope Trail, visit verabradley.org.

About the Vera Bradley Foundation for Breast Cancer: The Vera Bradley Foundation for Breast Cancer is celebrating its 10th year of funding Breast Cancer research. With the endowment of a Vera Bradley chair in oncology, Dr. Linda Malkas at the Indiana University Cancer Center, and more than $10 million pledged to Breast Cancer research, the Vera Bradley Foundation for Breast Cancer is doing its part to eradicate Breast Cancer. The Foundation receives funding through the sale of Vera Bradley Breast Cancer awareness designs, special events by retailers across the nation and through donations on verabradley.org.

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