Foundation News


What a Girl Wants: A Cure

BY
Riley McComb, Contributing Writer
(Wednesday, April 18, 2012)
Fort Wayne, Indiana In May, fashionable women and breast cancer survivors alike will be strutting down the runway for a cure at the 5th annual “What a Girl Wants” Fashion Show in Tipp City, Ohio.

Fashion for a Cure
The idea for a fashion show came to Kelley Andary’s mind in the spring of 2008. After attending a Vera Bradley event, where she saw a video featuring breast cancer survivor Heidi Floyd’s breast cancer journey, Andary was touched and eager to lend a hand. “I have a daughter,” Andary said, “not much younger than [Heidi’s daughter] Alex was during Heidi's pregnancy with Noah and her chemotherapy treatments - the video really made me want to help.”

A savvy businesswoman, Andary owns a boutique in Tipp City called Urban Ava, named after her daughter, Ava Grace. The store is known for being trendy and affordable, and has been selling Vera Bradley, www.verabradley.com, since its opening in 2005. “We have been dubbed “The Affordable Anthropologie” – which just tickles me because I absolutely love that store!”

After brainstorming ideas of ways to help in the fight against breast cancer, Andary decided to build on her own strengths and hold a fashion show, featuring clothing from the store, with some of the proceeds going to the Vera Bradley Foundation. “My Vera Bradley Rep, Frenda Levin, was so helpful,” said Andary. “We promised a donation of $1,000 - and with that, Frenda was able to get me gifts for all the ladies that attended – that was very helpful for ticket sales. We sold all 125 tickets and had a great first event!”

Since its hugely successful first year, the “What a Girl Wants Fashion Show for a Cure” has grown beyond the walls of Harrison’s Restaurant, owned by Andary’s family, in downtown Tipp City, and is now held in two 40-foot tents. The fifth annual promises to be another special day to remember.

The Big Race
Two years after the show’s installment, a 5k run/walk, called The R.A.C.E., was added as part of the event. The R.A.C.E. stands for Research Advocacy Care with Excellence. The 5k walk/run will take place on Saturday, April 28, at Tipp City Park. For more information and to register, visit wagwforacure.com.

A Cause for Celebration
With the fashion show celebrating its 5th Anniversary, La Fiesta de PINK, as it is so affectionately called, will also be holding a free street concert featuring popular Ohio band, The Menus, themenus.org on Saturday, May 5. The festivities begin at noon with cocktails and hors d’oeuvres and raffles for great prizes. The show starts at 1 pm, and guests will receive a signature scarf and a fabulous Swag Bag.

This year, the fashion show is expected to raise over $70,000 from these three events! More than $50,000 of the proceeds will be donated to the Vera Bradley Foundation and The Pink Ribbon Girls of Dayton, a non-profit organization dedicated to providing personalized support for young women suffering from breast cancer. If Andary and her team realize their goal of $25,000 for each organization, it will bring their five-year grand total to more than $100,000 donated to breast cancer research. Purchase your tickets soon – the event has sold out every year!

A big thank you to Kelley Andary and all “What a Girl Wants” Fashion Show for a Cure participants for coming together and making a huge difference. It’s truly inspiring to watch women join hands in the cause against breast cancer, all while looking absolutely fabulous! See photos of last year’s 5k Run/Walk »

Schedule of Events:
What a Girl Wants Fashion Show
Date: May 5, 2012
Time: Noon – pre-show cocktails/hors d’oeuvres; 1 pm – Fashion Show
Location: Harrison’s Restaurant, downtown Tipp City, OH
Tickets available at Harrison’s Restaurant or call (937) 667-5200

5k Run/Walk
Date: April 28, 2012
Registration: 6 am
Race: 8:30 am
Location: Tipp City Park, Tipp City, OH

La Fiesta de Pink Concert featuring The Menus
Date: May 5, 2012
Time: 7 pm
Location: Downtown Tipp City, Tipp City, OH