Pink Ribbon Bagel® proceeds on October 7 to fight breast cancer

Panera Bread
(Sunday, October 2, 2011)
Fort Wayne, Indiana Every time you buy a Pink Ribbon Bagel® this October, you’ll help fight breast cancer, as Panera Bread continues its 10-year tradition of donating proceeds from the sale of the popular pink bagels during National Breast Cancer Awareness Month. Panera Bread is celebrating 10 years of fighting breast cancer by baking bagels.

Fort Wayne’s two Panera Bread Bakery-Cafes will donate 100 percent of the proceeds from the sale of Pink Ribbon Bagels on Friday, Oct. 7, to the Vera Bradley Foundation.

The bakery-cafes are located at 526 East Coliseum Boulevard and 4110 West Jefferson Boulevard in Fort Wayne.

Throughout the month, Panera will donate 10 cents for every Pink Ribbon Bagel sold.

New this year, is the Power of Pink Baker’s Dozen, which includes 13 Pink Ribbon Bagels. Panera will donate $1 for every Baker’s Dozen sold in October.

Since 2001, the Pink Ribbon Bagel has grown throughout the country with more than $1 million has been donated to breast cancer charities from the sale of Pink Ribbon Bagels. This year, more than 30 Panera Breads throughout the state will be among about 1,500 Panera bakery-cafes nationwide to sell the Pink Ribbon Bagels.

“The Pink Ribbon Bagel is a customer favorite, in part because it’s a delicious way to start the day and because each bagel sold helps bring us one step closer to finding a cure for breast cancer,” said Kevin Sieber, manager of the Fort Wayne Panera Bread at Jefferson Point. “Panera Bread is proud to work with the communities we serve to help raise money for such a worthy cause.”

Shaped in the form of the iconic pink ribbon, Pink Ribbon Bagels feature cherry chips, dried cherries and cranberries, vanilla, honey, and brown sugar, and are baked fresh early each morning. Nearly 2 million Pink Ribbon Bagels were sold in 2010, raising more than $75,000 for charity nationwide.

The Pink Ribbon Bagel concept began in 2001 when Sue Stees, co-owner of 18 Panera Bread franchises and a breast cancer survivor, began searching for ways to help other women fighting the same disease. Her search led her to the kitchen where she developed the Pink Ribbon Bagel. She sold 27,000 bagels in her bakery-cafes that first year and was awarded the “You Can Make a Difference Award” from Susan G. Komen for the Cure. To date, more than seven million Pink Ribbon Bagels have been sold.

“Never in my wildest dreams did I imagine this simple bagel concept – created in my Tulsa bakery-cafe – would grow to where it is today, educating the community on breast cancer and inspiring those who are fighting this disease,” Stees said. “I’m extremely blessed to have survived to see the Pink Ribbon Bagel make such an impact over the last 10 years.”

About Panera Bread: Panera Bread Company owns and franchises 1,493 bakery-cafes as of June 28, 2011 under the Panera Bread®, Saint Louis Bread Co.®, and Paradise Bakery & Café® names. We feature high quality, reasonably priced food in a warm, inviting, and comfortable environment. With our identity rooted in handcrafted, fresh-baked, artisan bread, we are committed to providing great tasting, quality food that people can trust. Nearly all of our bakery-cafes have a menu highlighted by antibiotic-free chicken, whole grain bread, and select organic and all natural ingredients, with zero grams of artificial trans fat per serving, which provide flavorful, wholesome offerings. Our menu includes a wide variety of year-round favorites complemented by new items introduced seasonally with the goal of creating new standards in everyday food choices. In neighborhoods across the United States and in Ontario, Canada, our customers enjoy our warm and welcoming environment featuring comfortable gathering areas, relaxing decor, and free internet access. Our bakery-cafes routinely donate bread and baked goods to community organizations in need. Additional information is available on our website,